Director of Brand Performance

Job Description What We're Looking For The Director of Brand Performance is a strategic leader and hands-on practitioner who brings deep expertise in paid and organic social and a visionary approach to building brand presence for B2B SaaS and tech companies. As a member of Obility's Leadership Team, this individual reports directly to the CEO and plays a critical role in shaping how Obility's clients build awareness, generate demand, and grow their brands across LinkedIn, Meta, and Reddit. Responsibilities Client Account Management - Manage day-to-day paid social accounts (LinkedIn Ads, Meta Ads, Reddit Ads) for a portfolio of mid-market and enterprise B2B SaaS and tech companies - Optimize accounts to client business objectives including pipeline, MQLs, cost per opportunity, and revenue - Own and present quarterly business reviews (QBRs) and State of Today's to clients, including senior leaders and C-suite stakeholders - Serve as a trusted strategic advisor to clients, proactively surfacing opportunities and recommendations Brand Strategy & Asset Development - Help design and execute the Build Inevitability framework to help clients become the de facto solution for their ICP - Develop overarching brand performance strategy for clients, including assessment of existing creative assets used in awareness and demand creation campaigns - Build out brand assets such as use case videos, thought leadership ads, and zero-click content designed to generate trust and credibility and drive audience engagement - Incorporate automation and AI workflows to streamline brand content development (e.g. Claude to Canva/Figma to create ads for different audiences) Organic Social Service - Design and launch Obility's organic social service offering for clients, including strategy frameworks, content planning processes, reporting templates, and service documentation (The Obility Way) - Establish better than best practices for B2B organic social on LinkedIn, Meta, and Reddit, and build scalable workflows to support client delivery - Develop and execute an internal strategy for creating demand for Obility via LinkedIn, Meta, and Reddit Key Results Areas - 75%+ client retention trailing 12 months - Client satisfaction scores of 8 or above per quarter - Successful launch of Obility's organic social service offering - Year-over-year and/or quarter-over-quarter improvement in client brand performance metrics (MQLs, pipeline contribution, cost per opportunity, brand engagement) - Measurable growth in Obility's own LinkedIn, Meta, and Reddit presence and inbound demand - Positive 360 feedback from team members and CEO each quarter Desired Experience & Skills - 6+ years of digital marketing experience with a strong focus on organic and paid social and B2B demand generation - Demonstrated experience developing brand strategy and creative asset frameworks for B2B companies, including video, thought leadership, and zero-click content formats - Proven track record managing paid social accounts for mid-market or enterprise B2B SaaS or tech clients - Demonstrated initiative building workflows and skills within Claude or other LLM - Strong presentation and communication skills, including experience presenting to director-level and C-suite executives Compensation & Benefits - Base salary and profit share - 25 paid days off in your first year plus 9 paid holidays - Fully remote work policy, 4.5-day work week - 100% employer-paid health insurance, 3% employer contribution to 401(k) - 12 weeks paid family/parental leave, 20 days paid sabbatical after 7 years - Regular virtual team events and once or twice yearly in-person company gatherings